The API layer powering dispatch automation and real-time delivery tracking for Nigeria's 40 million SMEs — built from five years of battlefield logistics R&D.
IDeliver is a B2B logistics infrastructure platform providing API-driven dispatch automation, a production-grade Telegram AI bot, and native WhatsApp tracking for SMEs across Nigeria. Born from five years of proprietary R&D operating a multi-vertical consumer marketplace, we pivoted from capital-intensive B2C to high-margin, scalable SaaS.
We provide the foundational infrastructure—the "pickaxes"—for Africa's accelerating e-commerce economy. Our platform integrates directly into WooCommerce, Paystack Storefronts, and Shopify, enabling merchants to automate dispatch operations without engineering teams or manual rider coordination.
This is not a marketplace pivot. This is a platform infrastructure play — unlocking logistics for the millions of merchants already selling on existing storefronts, waiting for a logistics layer to match the quality of their payments.
Five years of running Nigeria's e-commerce logistics at scale revealed a systemic failure — and the solution to sell.
Built and scaled a multi-vertical B2C platform delivering meals, electronics, and groceries across Nigeria. Processed thousands of orders, accumulated deep operational intelligence, and identified the critical bottleneck: logistics coordination was manually broken for every merchant.
To manage operational chaos, the founding team built a proprietary dispatch routing engine — a PostGIS-optimized system refined through real-world pressure testing across diverse product categories and Lagos urban geography. It worked. Then we realized: every merchant needs this.
Rather than competing in the saturated, capital-intensive consumer marketplace sector, IDeliver commercializes this battle-tested engine as B2B infrastructure. We sell the survival tool we built — targeting the thousands of merchants facing identical logistical constraints, now with a WooCommerce plugin, Telegram AI dispatch bot, WhatsApp AI agent, and REST API all live in production.
Africa's digital commerce sector is expanding at unprecedented velocity — yet backend logistics infrastructure remains fundamentally fragmented.
SMEs cannot afford in-house engineering teams to build dispatch software. They default to manual WhatsApp coordination with independent riders — creating severe throughput ceilings and lost revenue during peak demand.
Absence of automated, real-time tracking generates excessive customer service overhead and erodes repeat purchase rates. Customers are messaging merchants on WhatsApp asking "where is my order?" — manually, thousands of times per day.
Existing logistics solutions predominantly serve consumer-facing marketplaces (Jumia, Glovo) rather than independent merchants. The B2B logistics API layer for African storefronts is essentially unbuilt.
IDeliver abstracts all logistics complexity through a zero-code integration strategy — reducing deployment friction from months to minutes.
Native WooCommerce plugin and Paystack Storefront webhook integration. Orders automatically trigger API dispatch without human intervention; merchants maintain their existing storefront workflows.
Proprietary PostGIS spatial database with dynamic Job Pool architecture. Routes orders to nearest available riders; escalation ladder with surge pricing for delayed orders ensures fulfillment reliability at every volume.
A fully conversational AI agent operates across Telegram and WhatsApp. Merchants dispatch orders in natural language, confirm with a single reply, and customers receive live tracking links — all without leaving their messaging app. The Telegram bot is live in production with operator-tier /ops commands, RBAC, and BullMQ-backed job processing.
Sub-second spatial queries for rider-job matching across geofenced operational zones
Event-driven design ensures real-time synchronization with every merchant order flow
Full conversational dispatch via Telegram with operator commands, RBAC, Redis deduplication, and live BullMQ processing
Frictionless WhatsApp Business API onboarding paired with the same conversational AI agent that powers Telegram dispatch
Our GTM architecture prioritizes viral distribution mechanics and platform ecosystem leverage to minimize CAC while accelerating merchant adoption.
IDeliver operates on software economics designed for high scalability and margin expansion — no rider employment, no consumer subsidies.
Flat-rate monthly API access tiers — merchants pay for the infrastructure layer regardless of dispatch volume, providing predictable recurring revenue.
Gross Margin
Micro-routing fee per successful dispatch. As volume scales, marginal cost approaches zero while revenue compounds — the defining characteristic of infrastructure businesses.
Gross Margin at Scale
Five years of proprietary routing data and operational intelligence creates a compounding data advantage that new entrants cannot replicate.
We have made marketing the largest slice of the pie. This proves to investors we aren’t just building tech — we are aggressively buying market share in Nigeria’s fast-accelerating e-commerce logistics layer.
Escalation ladder pricing and a multi-provider rider network (not an employment model) ensures fulfillment even during demand surges.
Diversified channel strategy across WooCommerce, Paystack, and Shopify. Direct API relationships with merchants prevent single-platform lock-in.
Speed-to-market advantage and merchant data moat deepen with volume. Five years of operational data is not replicable by new entrants in 12 months.
USD-denominated infrastructure costs paired with NGN revenue creates FX exposure — mitigated through USD pricing tiers for enterprise merchants and API resellers.
IDeliver is raising its Pre-Seed/Seed round. We're looking for investors who understand that every African e-commerce success story runs through a logistics backbone — and ours is already live.